Thursday, December 11, 2008


Starting this FRIDAY, December 12th
25% OFF
All Clothing

Return of our Famous

560 Grand st. (btwn lorimer and union st.)
L/G train to lorimer/metropolitan, walk four blocks east to grand st.
J /m train to Hewes, walk four blocks west to grand st.

SALE EXCLUDES Toys, Gallery Art & Accessories

Tuesday, December 9, 2008

Stuntin Like My Daddy

Tuesday, December 2, 2008

Trust Your Hustle: LA

Trust Your Hustle Tour: LA from Trust Your Struggle on Vimeo.

Trust Your Struggle Crew, gets down on the corner of Pico and Redando in mid city Los Angeles, right next to Roscoe's.

Wednesday, November 26, 2008

Cosmopolatinos Feature

The good homies at came thru a couple weeks ago to do a Feature for their Cosmopolatino series where they choose a latino in a big city and tell the untold stories of movers and shakers for the people. The video has been all over Myspace Latino and as of now is their most viewed video with over 108,000 views!!!!

So check it out let us know whutchu think?

Cosmopolatinos: Michael Cordero

Be sure to check out

Monday, November 24, 2008

Where is the love?

Friday, November 21, 2008

Thursday, November 13, 2008


We got a bunch of events lined up to make it a weekend to remember
Check below to see how its going down!!!

The 5th Annual Hustlenomics event is being held on Friday, November 14, 2008. This year, we've invited a diverse range of artists to create and present art pieces encompassing the theme "Politricks". The artists will display their personal perspective on American or global politics. Since this year's event falls after the elections (in hopes that OBAMA is elected our President), it won't strictly be focused on the 2008 campaign. We've asked each artist to step outside the box and produce pieces that express how important and powerful politics has been throughout the turn of the century. These pieces will represent the impacts of politics and how its affected people of different race, demographics, economics, language and gender.

Your Hustlenomics team is working hard to make this year's event really special!

THURSDAY, November 13th 2008
10pm to 2am
1st Avenue & 1st Street

New York, NY

Event Image

Weekly Party Featuring the FRESTHETIC "POP UP SHOP"

With exclusive products from the FRESTHETIC boutique in Williamsburg, Brooklyn.

Music by One Mic Rivera & Hectah

Thursday, November 6, 2008

Tuesday, November 4, 2008

44 Times is a charm....

Friday, October 31, 2008

Thanks you for coming out last night

Thank you all for coming out last night, it was a great night in Fresthetic History, The space was at capacity and we almost took over the whole block. You will have a chance all month to come by and check out Ana Bravo's Work. Show is up until November 30th.

We will be uploading more photos on the site very soon.

Even my mama came out and kicked it for a minute!!!!

how does that make you feel if you missed it huh?

Tuesday, October 28, 2008

The Cruda Series Opens this Thurs.

Fresthetic presents
The Cruda Series by ANA BRAVO
October 30th - November 30th

Opening reception sponsored by TOMA Vodka (
Thursday, October 30th

Music by DJ LEYDIS

Complimentary Sangria
Free Tasting by Toma Vodka 7-9pm

The Cruda Series by Ana Bravo Opens this week October 30th. Check out the latest work from this Mexican Artist from California. We will have complimentary Sangria and DJ LEYDIS straight from Cuba

The Cruda Series is something that began before Ana Bravo even really started painting. When She first became interested in Art she used to browse through all the art books at the library and the stuff that called out to her the most in the beginning was Cuban poster art from the 1960s and 70s. She thought it was really beautiful with the bright, bold colors and simple text. visually, it really appealed to her. She didn't know how to silkscreen at the time so she tried to duplicate that style by painting it. She can't pinpoint when sheI first heard about pink elephants…but when Bravo found out that cartoon characters would hallucinate them when they were intoxicated she just knew she wanted to paint them. Bravo always found it amusing that they called a hangover "la cruda" in Spanish. so she just put the two together and painted a little bit of her reality. in art school, her mentor would tell her not to paint flat…it used to really annoy her, but Bravo figured she should probably learn how to paint and draw a proper figure. that's when she started doing all the portraits. while she was in school they used to always tell her to go to the MOMA in SF and write about the work there. Ana Bravo remembers being blown away by this huge paining by Takashi Murakami. and guess what? it was bright pink and completely flat! and since the elephants always seemed to creep back into her work… she decided she would dedicate a show to them and just have fun with painting again…and hopefully get them out of her system…

Thursday, October 23, 2008


All out Dopeness from Chicago's own Rotofugi Designer Toy Store & Gallery.

Friday, October 17, 2008


Just giving everyone a heads up. Our homegirl Sara Antoinette Martin of CHUPACABRA fame, is participating in an Open Studios Tour at The Gowanus Studio Space on October 18th and 19th. Check out her most recent paintings and drawings, and of course, the Chupacabras of The International Fair of Debatable Beasts. We still have some prints, mini-comics, and Chupas available at the shop and signed by Sara, so hurry and adopt one before they go extinct! They're furry...

The Gowanus Studio Space is located at 119 8th Street, between 2nd and 3rd Ave in Brooklyn. The closest train stop is the F or G at Smith and 9th Street. More information at and at

...FREE SIDEWALK BBQ on Sunday at the GSS. Maybe Goat Meat? (a Chupacabra favorite)

Thursday, October 9, 2008


Another tight brand is coming to Brooklyn. ADAPT Clothing has made its debut at FRESTHETIC this week as part of Fresh Tuesdays, where we will be debuting new gear and products just like the music industry. Its a really dope brand from the BAY AREA that has been killing the scene in Frisco for some time now. Be sure to get your hands on some of the gear as we are the first to have them in New York.


Sunday, October 5, 2008

HELLA TIGHT & The Case Of The Whities

Check out this sick article on our boy Miguel Angel Ayala Perez and HELLA TIGHT’s Whities fitted baseball cap about stereotypes, symbols, politics and race. We still have some available at Fresthetic, so come thru.

Thursday, October 2, 2008


FRESTHETIC thanks everyone who came thru to the ANIMAL FARM opening last Thursday, it was a great success despite the weather. If you missed it, the work is still on view throughout October 26. So come on down and check it out, maybe you find something to liven up your walls.

Sunday, September 28, 2008


Wednesday, September 24, 2008